Why African retailers should embrace e-commerce and marketplaces

Creating an online store allows merchants to be visible 24/7. No longer relying solely on foot traffic, you can now reach customers in Douala, Abidjan, Paris, or New York. Marketplaces like ElyonPay, tailored to African realities, provide a secure and optimized sales channel.

Africans are increasingly using smartphones to shop. With a responsive e-commerce site or a marketplace, you adapt to these habits while simplifying the customer experience: fast ordering, mobile payments, notifications...

One of the main barriers to online commerce is the fear of payment fraud. By using solutions like ElyonPay, which integrate Mobile Money, credit cards, and other local methods, you reassure your customers and increase conversion rates.

Logistics partners are now available in nearly all major African cities. By joining a marketplace, you often benefit from pre-negotiated delivery agreements, creating a smooth experience for both you and your customers.

An e-commerce site gives you access to valuable data: number of visitors, popular products, most active regions... This information helps you make better decisions and scale your business intelligently.

For African retailers, ignoring e-commerce means missing out on a major growth driver. By creating your own site or joining a marketplace like ElyonPay, you unlock the doors to a borderless, connected, and rapidly expanding market.