On a marketplace, your product listing is your storefront. It's what convinces or drives away customers in just seconds. A well-crafted listing can double or even triple your conversion rate. Here are the six essential levers for turning visitors into buyers on the ElyonPay Marketplace.
1Professional-Quality Photos
The first thing a buyer sees is your product photo. Studies show that 75% of online shoppers rely primarily on images to make their purchasing decision. On the ElyonPay Marketplace, you can add up to eight photos per product: take advantage of this to show your item from every angle, in real-use situations, and with close-ups of important details. Use a white or neutral background for the main photo and natural lighting for colors that are true to life.
- Use a recent smartphone with a good camera sensor or a dedicated camera
- Shoot on a white or light background for a professional look
- Include at least one photo of the product in a real-use scenario
- Show important details: textures, labels, connectors
- Avoid excessive filters that distort the product's actual colors
2Writing Compelling Descriptions
Your product description should answer every question a potential buyer might have before clicking "Add to Cart." Start with a hook paragraph that highlights the product's main benefit, then detail the technical specifications in a structured format. Use short sentences and simple vocabulary: your customer should understand within seconds what they're buying and why this product is right for them. Don't hesitate to include dimensions, weight, materials used, and care instructions where applicable.
- Lead with the main benefit rather than technical specifications
- Structure with subheadings and lists for easy scanning
- Include dimensions, weight, and materials in a technical table
- Mention warranties, return conditions, and after-sales support
3Adopting a Competitive Pricing Strategy
Price is the second decision criterion after photos. Before setting your price, study the prices charged by your direct competitors on the ElyonPay Marketplace and on other platforms. Your price must cover your costs (purchase, packaging, shipping, ElyonPay commission) while remaining attractive to the customer. ElyonPay's strikethrough price feature lets you display a visible promotion: a crossed-out old price next to the new price creates a sense of urgency and a good deal for the buyer.
- Analyze the prices of the top 5 to 10 best-selling competing products
- Factor all costs into your margin calculation (commission, shipping, packaging)
- Use the strikethrough price feature to highlight your promotions
- Offer bundle discounts to increase the average cart value
4Optimizing Keywords and Categories
For your product to appear in Marketplace search results, it must be correctly categorized and contain the right keywords. Your listing title should include the terms your potential customers would naturally use to search for your product. For example, instead of "Beautiful leather bag," prefer "Genuine Leather Handbag – Brown – Detachable Shoulder Strap." Choose the most specific category possible in the ElyonPay category tree and fill in all available attributes (color, size, material) to improve your visibility in search filters.
- Place the main keyword at the beginning of the title (e.g., "African wax dress" rather than "Beautiful wax dress")
- Fill in all filtering attributes: color, size, material, style
- Select the most specific subcategory rather than a general one
- Use secondary keywords throughout the product description
5Managing Product Variants
Variants (sizes, colors, models) should be managed under a single product listing rather than creating separate listings. This approach offers three advantages: it consolidates customer reviews on one listing, simplifies navigation for the buyer, and improves your internal ranking on the Marketplace. On ElyonPay, you can create up to 50 variants per product, each with its own price, stock level, and dedicated photo. Make sure to clearly name each variant ("Size M – Navy Blue" rather than "Variant 3") to avoid any confusion at checkout.
- Group all variations under a single product listing
- Assign a specific photo to each color variant
- Name each variant clearly to avoid order errors
- Keep stock levels updated in real time to prevent stockouts
6Leveraging Customer Reviews and Social Proof
Customer reviews are the primary trust factor on a marketplace. A product with 10 positive reviews sells on average three times more than a product with no reviews, according to ElyonPay's internal data. Encourage your buyers to leave a review after delivery by sending a polite follow-up message through the platform's messaging system. Always respond to negative reviews professionally and constructively: a thoughtful response often turns a dissatisfied customer into an advocate for your store. You can also share your best product listings on social media to drive external traffic to your ElyonPay shop.
- Send a follow-up message 3 days after delivery to request a review
- Always respond to negative reviews with empathy and a concrete solution
- Share your highest-rated products on your social media channels
- Include a small thank-you note in your packages to build customer loyalty
Conclusion
Optimizing your product listings is not a one-time task but an ongoing process. Test different photos, adjust your prices, enrich your descriptions, and monitor your sales metrics in the ElyonPay dashboard. Every improvement, no matter how small, can have a significant impact on your conversion rate and revenue. Start today by applying these six tips to your most-viewed products.
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